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There is nothing like flyers when it comes to business. Be it an online business or other business, everyone needs flyers to make their presence felt. In fact, distributing flyers is not just good for the people, but also for your business. But simply passing these won’t help you succeed; you need to get it right. Here are some of the common mistakes to avoid when using flyers for your business.

 

Avoid making it crowded

 

You need to remember no one has too much time to go through the entire flyer. In simple words, people tend to spend a few seconds reading it, that’s all. So, avoid using too many words, colors and fonts. Just using three colors, fonts or background is enough to make it work for you. Of course, don’t forget the font size. Make sure to put the important information in large fonts.

 

Stay away from too much information 

 

You might come up with too many things while designing your flyer. Too much information never works for flyers. In fact, it makes the flyers less interesting making people avoid it. It should be like an overview of the message you want to say. Don’t include all the information in it.

 

Don’t forget the main information

 

David, expert in creation of promotional material (business cards, flyers, invitations, etc) emphasizes in his site www.cyttez.com that in your flyer you should include all the necessary information about your business. Many people don’t consider basic information when designing flyers. Your flyer should talk about your business and things like website name, service offered, contact details etc. Call to action must also be included.

 

Never make it boring

 

Flyers need to be interesting else it doesn’t work at all. Use different color to separate important texts and information. The color of the flyer must be bold and bright. Use appropriate images to make appear beautiful so as to attract people.

 

Avoid spamming

 

Just one flyer at one place is enough to get your message across. Just putting flyers on the same place every day isn’t required. Spamming stores and vehicles is not good for your business. So, the best thing is to change the location. Never be afraid to design new ones with new ideas, it works every time.

 

Read also:

http://thedirectmarketingvoice.com/2011/07/19/5-common-mistakes-to-avoid-on-print-flyers/

http://wildlotusmedia.com/blog/5-flyer-mistakes/